What's a good quote conversion rate for a contractor?

Rough benchmarks: residential renovation 25–40%, plumbing/electrical service 40–60%, HVAC installs 20–35%, landscaping 20–35%, commercial work 10–25%. These are ranges — your number matters more than the average.

How do I calculate my quote conversion rate?

Won jobs ÷ quotes sent over the same period, expressed as a percentage. If you sent 20 quotes last month and won 6, your conversion rate is 30%. Track it monthly so trends become visible.

What kills contractor quote conversion rate?

Three things, in order: slow response (more than 24 hours), no follow-up after touch #1, and vague scope. Pricing matters less than most contractors think — it's usually the third or fourth lever.

Is it worth tracking conversion rate if I'm a small one-person business?

Especially then. A small operator has limited capacity, so every quote needs to convert more efficiently. Tracking conversion rate makes underpriced, under-followed-up work visible before it becomes a habit.

How much revenue does a 10-point lift in conversion rate generate?

On a $6k average quote and 20 quotes/month, a lift from 20% to 30% adds about $144,000/year. The leverage compounds with quote volume — bigger pipelines, bigger gains.

Do I need software to track conversion rate?

No — a spreadsheet works until ~10 open quotes a week. Past that, slippage in tracking is the main reason conversion rates look worse than they are. A quote board with stages and dates removes the noise.

Your quote conversion rate: what 10 points is actually worth

By Lee Stephens · Founder, Contractor Revenue Hub

TL;DR: Most contractors couldn't tell you their close rate within 10 points. That single number is the highest-leverage metric in the business. On a typical small contractor's pipeline, lifting it 10 points is worth six figures a year — without spending another dollar on leads.

Ask 10 contractors what their quote conversion rate is. You'll get:

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